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Privacy Policy.

We're committed to protecting your personal information and being transparent about how we use it.

This privacy policy explains how Yellowhite LTD collects, uses, and protects your personal information when you use yellowhite.co.uk and related platforms. By continuing to use our website, you agree to the practices described here. If you have any questions, please get in touch.

Information We Collect

We may collect the following types of personal data:

  • Personal identifiers and names
  • Email addresses and telephone numbers
  • Physical addresses
  • Financial data (for processing payments)
  • Browsing and usage data (via cookies and analytics)

How We Collect Your Data

We collect information directly when you use our services, request improvements, contact us, or opt into marketing communications. We do not publicly disclose personal information except where required by law.

Legal Basis for Processing (UK GDPR)

We process your data under one or more of the following lawful bases:

  • Consent — where you have given us permission (e.g. marketing emails). You may withdraw consent at any time by using the unsubscribe link in any email.
  • Contract — where processing is necessary to fulfil your order.
  • Legal obligation — where we are required to process data by law.
  • Vital interests — to protect your interests or those of another person.
  • Public task — where processing is necessary in the public interest.
  • Legitimate interests — where we have a legitimate business interest that does not override your rights.

How We Use Your Data

We use your personal information to:

  • Process and fulfil your orders
  • Communicate with you about your order or enquiry
  • Send marketing communications (where you have opted in)
  • Improve our website and services
  • Comply with legal and regulatory obligations

Data Storage and Security

We employ appropriate technical and organisational security measures to protect your data. We retain your information only for as long as necessary to deliver our services and meet our legal obligations.

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Access — request a copy of the data we hold about you
  • Correction — ask us to correct inaccurate or incomplete data
  • Erasure — request deletion of your data in certain circumstances
  • Restriction — ask us to restrict how we process your data
  • Objection — object to processing based on legitimate interests
  • Portability — receive your data in a portable format

Requests will be responded to within one month, free of charge. To exercise any of these rights, please contact us.

External Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

Cookie Policy

What Are Cookies?

Cookies are small files sent with web pages and stored on your device. They may be returned to our servers on subsequent visits to help us recognise you and remember your preferences.

Related Technologies

  • Scripts — program code that enables proper website functionality
  • Web beacons — small invisible elements used to track website traffic

Types of Cookies We Use

Technical / Functional Cookies

These are essential for the website to function correctly and to maintain your preferences. They do not require your consent.

Statistics Cookies

These help us understand how visitors use our site so we can improve the experience. Your consent is required before we place these cookies.

Marketing / Tracking Cookies

These are used to build user profiles for advertising purposes. Your consent is required. Third-party platforms including TikTok, Instagram, and Facebook may store information via our site for personalised advertising. These platforms are US-based.

Cookies We Place

NameTypePurpose
WordfenceFunctionalSecurity — prevents unauthorised access
Bing AdsFunctional / MarketingAdvertising and conversion tracking
Google reCAPTCHAFunctionalSpam and bot prevention
Google AnalyticsStatisticsAnonymous usage tracking and reporting
FacebookMarketingSocial content and sharing features
Microsoft ClarityMarketing / StatisticsHeatmaps and session recording
MatomoStatisticsAnonymous analytics
TikTokMarketing / StatisticsVideo display and engagement tracking

Managing Cookies

On your first visit, a cookie consent popup will be shown. Clicking "Okay" consents to all cookies as described above. You can also manage or disable cookies through your browser settings, though this may affect the functionality of our site.

Complaints

If you have a concern about how we handle your data, please contact us in the first instance. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

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